Who is Joannie B.

Joannie B. is a recovering people pleaser, former accountant, and imperfect perfectionist, who is now living her purpose embracing her uniqueness as a Business Mindset Coach. Her journey began with an urge to be a better version of herself. She has always contemplated the inner workings of the brain and wondered why some people were successful and some were not even though they had similar backgrounds and education.

She was raised in a functioning dysfunctional loving household and has much gratitude for her parents doing the best they could with the mental awareness and physical resources they had available. Her parents were hard working and strived to give her and her sibling a better life than they had, and they did!

They instilled strong work ethics, discipline, ambition, and responsibility, so she felt she had to portray a certain persona in public: she was taught to strive to be the best, but not better than others, be daring but don’t fail, be honest but not at the expense of the family image. The dualities fueled her curiosity to learn how others lived and behaved, while being a military brat who has lived on multiple continents and states in the US, allowed her to connect with people easily and have an immense appreciation for diversity. The combined opportunities helped her see patterns in behavior and taught her to exercise empathy and compassion.

She grew up having gratitude for the privileges she was granted and felt guilty for wanting more. Joannie knew by obtaining a degree in accounting, she would always have a job, life would be safe and organized… but was it fulfilling? For the next few years, she followed the “rules”: graduated from college, found a job with a prestigious company, volunteered in the community, and was available for her spouse and children.